If you’ve been shopping at Lowe’s, get ready for that big change, starting today

loe’s shoppers Know that these stores are centers for all your home improvement needs. Whether you’re looking to spruce up your space with a fresh coat of paint or do a complete makeover, this beloved retailer has you covered. Now, Lowe’s is taking steps to help make those changes easier with a new feature that could transform the way you shop. Read on to find out the major change Lowe’s just announced to shoppers — and why you might want to take advantage of it.

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Lowe’s is undergoing changes dating back to the beginning of 2022. Earlier this year, Lowe’s announced the launch of Brand new home décorOriginal 21. Which brand is At home and exclusive To Lowe’s, it offers “modern, friendly design for everyday life throughout the home,” according to an announcement from the company.

To further expand the services, in February, Lowe also launched a file Partnership with InstacartA popular delivery service. The company’s products are marketing Same day delivery From the home improvement retailer, customers can shop nearly 20,000 products online. Now, Lowe’s is expanding its virtual offering, this time helping to make home design simpler.

Lowest app on the phone
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For those who love spending time online, Lowe’s has good news. According to a press release on June 21, the retailer is Go to the metaversevirtual reality platform, via Lowe’s Open Builder. Open Lowe Creator. When you remodel your home, you can now take advantage of Lowe’s 500 metaverse product “assets”, which you can view and download for free.

Virtual assets are “digital representations of currencies of value that can be digital tradingAccording to the Financial Action Task Force. But unlike assets like Bitcoin, which you have to buy, Lowe’s has chosen to make its assets — which include digital representations of various home products and furniture — free.

“Our goal is really to take these new frontiers and help people use their imaginations and help them make their virtual spaces as exciting, inspiring and fun as they are. real world spacesMarisa Thalberg, executive vice president and director of brand and marketing at Lowe’s, told CNBC. This is the only benefit we seek at this stage.

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You can now test your designs online with Open Builder, to get a feel of what they look like before you start or invest in a full-fledged project. 3D virtual assets, allowing you to design different rooms. According to Lowe’s press release, the assets include lighting, patio furniture, area rugs, kitchen and bathroom accessories, and decor accents.

“What we’ve noticed in our current media like Lowes.com and in our stores…people love to experiment and while they shop and get inspired they love to put things together in a virtual world before they even start their project,” Semantini Goodpool, executive vice president and chief information officer at Lowe’s, tells CNBC. “It’s the same idea for the metaverse. You want them to experience, feel and understand what it’s like before they start the project in the real world.”

Lowe’s is the first major home improvement retailer to make the move, according to CNBC, allowing customers to freely access assets, all of which are based on real Lowe’s products. While the company claims that it does not currently monetize the platform and that the assets are free to download, CNBC noted that the data could be used to monitor customer behavior.

Agent meeting with millennial homebuyers
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In addition to items that help you plan remodeling projects, you can also use virtual 3D accents when gaming, engaging in augmented reality, or just for creative design, the retailer said in a press release. Lowe’s understands that this add-on will likely cater to a younger audience, particularly those who play online games.

“If you look at the kids who have used platforms like Minecraft and Roblox, a lot of what they do there is, cool enough, building and designing,” Godbully told CNBC. “The idea of ​​being able to build, decorate, design, and improve is kind of at the core of how these spaces look.”

This audience may not be shopping at Lowe’s or buying a home just yet, but the retailer is still hoping to engage with millennials who will Goodpool explained home buying soon and “don’t be afraid of technology.”

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