How much does a financial planner cost? Fee and service structures

  • According to AdvisoryHQ, the average cost of a financial planner is 0.59% to 1.18% of your assets.
  • Not every scheme charges a fee as per the assets under management, although it may charge a fee or commission.
  • A bot advisor or online planning tool will cost less than a traditional personal planner.

The financial planner is an expert, usually a Certified Financial Planner® (CFP), which helps you create a financial plan to reach various goals.

Maggie Gomez, CFP® Professional and Owner says money with maggie. “Then they will help invest their money in such a way that they achieve their goals in the most effective way.”

While you might think of a financial planner as someone who helps with your investments, their responsibilities go beyond looking at the stock market.

“Think of, Do I need help budgeting? Do I need a plan for my student loan debt? Am I trying to buy my first home?” Says Lauryn Williams, CFP® Professional and Founder of Deserves to win in financial planning. A financial planner can help you create a strategy for reaching those goals.

The cost of the financial planner will depend on their services—for example, maybe you want a one-time meeting or ongoing financial planning sessions—and their fee structure.

How do financial planner fees work

Not every financial planner has the same method of charging clients. Here are the types of fee structures you may encounter:

  • Assets Under Management (AUM): The scheme gets paid a percentage of the assets it manages. For example, if they charge 0.25% annually and you have $100,000 in your IRA, you would pay $250 for the year. If the scheme has a tiered AUM structure, it will charge you a lower percentage as the value of your assets increases.
  • Fee only: May be the financial planner Charge a specific fee By the hour, month or by project. For example, you might pay $500 per hour for an organizer to work with you once or twice. A planner can charge $1,500 for a project, no matter how long it takes. Another can charge $2,000 to $4,000 per year to work with you on an ongoing basis, depending on your needs.
  • Committees: The scheme earns a commission based on the investment products you buy, including mutual funds and annuities. They may also earn a commission if you purchase insurance policies through them. They can charge a commission on the shares, which is a fee each time they trade the shares on your behalf. (Other planners may show you how to trade stocks so you don’t have to pay them every time.)
  • On the basis of fees: The scheme mostly earns money through fees, but a small part is also earned through commissions.

How do you choose the fee structure that is best for you? Gomez says that if you’re busy and just want some guidance to get started, an hourly rate might be best. If you want an ongoing relationship with a planner, the annual fee or percentage of assets under management may be right for you.

It is also important to consider whether you are comfortable with the commission structure.

“Commissions in and of themselves aren’t a bad thing — realtors make money this way, and it’s a common profession that people don’t accept,” Williams says. “You just have to keep in mind that if you’re working with someone who charges commissions, there may be an innate conflict of interest. So they may not choose what’s in your best interest because they feel motivated to sell in general, rather than do what’s best for you as a customer.”

The cost of a financial planner depends not only on their fee structure. It also depends on the type of chart you are using.

Average cost of a personal financial planner

A traditional personal financial planner usually manages your investments, but they also work with you on a financial plan that includes planning for retirement, debt repayment, and insurance policies. You may meet them in person, but many of them will also work with you over the phone or video conference.

According to 2021 data from Advisor, the average cost of a financial planner that charges a fee based on assets under management is 0.59% to 1.18%. AdvisoryHQ has collected data from CFPs, wealth advisors and asset management firms. Here are the average percentages calculated annually, based on the assets under management:

source: Advisor

Average cost of an automated advisor

a robot advisor It is an automated system that helps you create an investment portfolio. As the name suggests, it is more of a counselor than a planner, but it may be useful for some people.


robot advisor

It’s a great way for someone who’s just getting started, doesn’t have a huge budget, wants to keep costs low, and really likes the way to set up and forget,” says Gomez.

To find the average cost of a robo-advisor, we looked at 23 robo-advisors. Then we divide the costs into two categories: those that charged a percentage of your assets, and those that charged a flat fee. For robo-advisors with more than one payment option, we have included each fee option as a separate data point.

According to our research, the average cost of an AUM-charged robo-advisor is 0.40% per year. (Keep in mind that we included 111 data points, and 85 were from only one company that had multiple fee options.)

Among the bot consultants that charged a flat fee, the average cost $4.09 per month or $49.08 per year.

Average cost of online financial planning

Online financial planning is similar to robo-advising, but a little more powerful. You have some access to live experts and may be able to talk through live chat or video chat.

The difference may seem confusing, so here’s an example: go fidelity It is an automated platform that charges up to 0.35% per annum. Planning and personal advice Fidelity Similar but added personal advice from an expert, and charges 0.50% per annum. (And you always have the option of going the traditional, personal route with Fidelity Wealth Services.)

To look at the average cost of online financial planning, we looked at the same list of 23 automated advisors. We’ve narrowed the list down to 11 companies that offer online financial planning.

The average cost charged by companies using AUM is 0.53% per year. The average cost for those who charge a flat fee is $12.64 per month, or $151.66 per year. This data does not include Schwab Smart Wallets Premium A one-time fee of $300 upon registration.

Not everyone needs a financial planner

The general rule is that the more complex your situation and the more assets you have, The more likely you are to benefit from a financial planner.

For example, you may want one if you want to invest and implement a debt repayment strategy. But if you’re just opening your first savings account and working on building your credit, you may not need professional financial help just yet.