Year experience, new owner means smoother racing in NSS: Track President

June 18 — A combination of Year 1 to 2 natural improvements and the acquisition of the Nashville Superspeedway by Speedway Motorsports means an even better fan experience when NASCAR returns to the Gladeville track next weekend, the track chief said.

Erik Moses said daily operations haven’t changed much since SMI bought Dover Motorsports to bring Superspeedway and Dover’s “Monster Mile” to the canopy with tracks in Charlotte, Bristol, Sonoma and more.

“I think they’ve come to the right place with ‘that deal will expire at the end of December.'” You guys did a great job last year. Let’s not fail too much too soon. Let’s get ready to race in June and then most of the integration into the Speedway Motorsports family will happen after the race weekend is over,” Moses during a phone interview on Thursday. “They didn’t mess around much. I would love to be a part of this family, I have colleagues all over the country who run top class racetracks and have a lot of experience and have been fantastic. Being part of a company that traces its roots back to the beginning of the sport with (company founder) Proton Smith was all about promoting races when Big Bell (France, founder of NASCAR) was promoting racing.

“And they are visionaries. We have condominiums on our trails in Atlanta and Charlotte and Texas. It takes visions to do these kinds of things. It’s been great to have the extra bandwidth, to have those resources and the level of investment that they’re willing to make in across the country on their different tracks to improve the fan experience.”

Joining SMI and after just one year of running a track during the NASCAR Triceps Weekend, which included the inaugural Cup Series appearance for the now 21-year-old facility, she will improve the flow next weekend. But the world itself has also changed over the past 12 months.

“We are less concerned about COVID this year than we were last year,” Moses said. “Our fan zone will have a stage this year which will be programmed throughout the three days with music and other entertainment. We will have rock climbing shows, ax throwing and dogs. PVR offers mechanical bull rides, bumper cars and all that kind of stuff for the whole family to experience.”

One hurdle last year was getting 38,000 spectators, plus racing teams and other individuals on and off the track, for Sunday’s Ally 400 Cup. Musa said that major modifications have been made to the parking operation.

“The important thing they are going to test is that we cleared about 20 acres across (Mcri Road) of track on the land we own to create 2,600 new parking spaces that allow us to stream cars away from McCree on both sides at the same time, along with canceling On-site parking fee, it will allow cars to load into these parking spaces more quickly and get fans into the venue faster.”

New hospitality areas will also be introduced on and off the D oval. The concession areas have been enhanced with cash books in the stands, of which there will be 60 new “points of sale” this year.

“We believe that the combination of all of these things will make the fan experience a lot smoother,” Moses said.

One of the problems Musa faced was last year and other companies saw a general shortage of labor. Not only is he and his staff ready to welcome an influx of thousands to come in and spend money, but he’s still looking for people to work over the three-day weekend for a paycheck, whether it’s a group fundraising event (like a high school band) parking) or individuals looking to earn a few extra bucks.

“It was really hard to get a temporary job,” Moses said. “I would have preferred to have 200 more people here to help us last year to make sure the experience our fans had was friction-free, better, and up to the standards we have for ourselves. But we couldn’t get those people out.

“We hope to have more success in having temporary staff to help people have a better experience…we have more…but you can’t get enough. We’ve done some ads to tell people if you want to come and support a non-profit organization. Profitable or just want to work – we give $15 an hour – race weekends and help us – guides, ticket handlers, drivers and various things we need people to do.”

Muse is not only advertising for workers, but still urging the public to buy tickets, which should be in abundance for the Roofing 200 Truck Series race on Friday at 7 p.m. and the Tennessee Lottery 250 Xfinity Series race on Saturday at 2:30 p.m. Last year’s Ally 400 race was sold out three months ago. But tickets are still available for the 3 p.m. race on June 26, which will be broadcast by NBC.

“We always hope to sell,” Moses said. “Last year we kind of got what we were hoping for and maybe expecting in the opening year as we sold three months in advance. That was a bit of a luxury.

“This year we have to work hard to get to sale. We do. We want people who were disappointed last year because they didn’t act fast enough to get tickets that are still available. They can go on our website (nashvillesuperspeedway.com) or go to Ticketmaster or call our office at 866-RACETIX to obtain tickets.

“She is strong but we will cross the finish line.”