New Roots pop-up opens “Fresh Stop Markets” in West Louisville

A local organization hopes to combat access to fresh food in West Louisville. New Roots is an organization that started with the idea that the right to fresh food is a fundamental human right. Therefore, to provide fresh food to communities that lack broad access, the organization provides tire pop-up markets across West and downtown Louisville. The markets are called Fresh Stop Markets and customers can access them twice a month. It will appear in Parkland, Shelby Park, Berrytown, Old Louisville, Gendler, California, Portland and a location in southern Indiana. For the full schedule and locations, visit their website. Shareholders or clients will pay based on their income. When the contributor arrives, he will check his name on the table (you must pre-register online, you can do it here). After that, the shareholder will receive his product portfolio. It will include 9 different produce items, which will vary from week to week, as well as a recipe sheet with ideas on how to cook the produce in your bag. The market will also occasionally give a demonstration to the chef on different recipe ideas. Everyone is welcome to register, but EBT and SNAP users are highly encouraged. This program hopes specifically to target lower-income populations, says Angela O’Bannon, director of marketplace at New Roots, “We have a high rate of obesity, heart disease, stroke, and high blood pressure,” O’Bannon said. “So we try to make it a rule that they know where they can come and get fresh fruits and vegetables at reasonable prices.” President and CEO Vincent James said it’s a critical time to provide access to fresh foods in low-income areas. “One of the things we recognize and recognize with food price inflation and gas price inflation is people literally making their life decisions at the gas pump. Do I feed my family? Or do I put gasoline in my car so I can access it so I can save it?” James said. “We want to eliminate that by having these kinds of opportunities and access points to fresh, healthy foods in the community.” Angela O’Bannon of New Root said she only hopes the markets promote healthy lifestyle choices. “If we had liquor stores and fast foods on every corner, we should have fresh vegetables available for everyone in the community to come and fetch them when they needed them.” For more information about the program, visit the New Roots website.

A local organization hopes to combat access to fresh food in West Louisville.

New Roots is an organization that started with the idea that the right to fresh food is a fundamental human right. Therefore, to provide fresh food to communities that lack broad access, the organization provides tire pop-up markets across West and downtown Louisville.

The markets are called Fresh Stop Markets and customers can access them twice a month. It will appear in Parkland, Shelby Park, Berrytown, Old Louisville, Gendler, California, Portland and a location in southern Indiana. For the full schedule and locations, Visit their website.

Shareholders or clients will pay based on their income. When the contributor arrives, he will check his name on the table (you must pre-register online, you can do this over here). After that, the shareholder will receive his product portfolio. It will include 9 different produce items, which will vary from week to week, as well as a recipe sheet with ideas on how to cook the produce in your bag. The market will also occasionally give a demonstration to the chef on different recipe ideas.

Everyone is welcome to register, but EBT and SNAP users are highly encouraged. This program, says New Roots Angela O’Bannon, director of marketplace, specifically hopes to target low-income residents.

“We have a high rate of obesity, heart disease, stroke and high blood pressure,” O’Bannon said. “So we try to make it a rule that they know where they can come and get fresh fruits and vegetables at reasonable prices.”

Dare to Care hosts a biweekly Parkland neighborhood store in their parking lot.

Dare to Care President and CEO Vincent James said it’s a critical time to provide access to fresh foods in low-income areas.

“One of the things we recognize and know with food price inflation and gas price inflation, people make their life decisions at the fuel pump. Do I provide food for my family? Or, do I put gasoline in my car until I arrive so you can save?” James said. “We want to eliminate that by having these kinds of opportunities and access points to fresh, healthy food in the community.”

Angela O’Bannon of New Root said she only hopes the markets will promote healthier lifestyle choices.

“If we have liquor and fast food stores on every corner, we must have fresh vegetables available for everyone in the community to come and bring when they need them.”

For more information about the program, visit New Roots website.