A Lakeside graduate who successfully started a golf apparel company after moving to Arizona, he will now see his company’s name on full display during the NASCAR Toyota 200 Global Camping Truck Series at World Wide Technology Raceway today in Madison, Illinois.
Matt Erickson graduated from Lakeside in 2014 and then attended college at Arizona State University. While he wasn’t a great golfer before the pandemic, COVID-19 forced Erickson and a friend he met in college, Nate Baker, to participate in the course often because it was an activity that was outside.
Erickson and Becker soon realized that golf wear tends to be a bit bland, solid-colored, and generic. The pair created Two Friends Golf, a company that makes colorful and vibrant golf apparel that makes players on the course feel good and special.
“We spent a long time getting samples and all that, and we just got off there,” Erickson said. “When we placed our first order of 50 T-shirts, they were immediately sold out, and it was just word of mouth with our friends.”
Since creating Two Friends Golf, Erickson has developed his company by reaching out to influencers and professional athletes via social media. The company sends out the clothes of these influencers and athletes and creates a working relationship with sports personalities and personalities on the Internet.
Instead of starting with more traditional methods of marketing such as paying for promotional posts and inviting various golf clubs, Two Friends Golf has established partnerships with influencers such as Tik Tok character Too Turnt Tony.
“We started basically reaching out through Instagram to a group of influencers or professional athletes saying, ‘Hey, we’ve been fans of you for a long time. We have this polo company, and we think our culture is if you like it, it’s really a good fit for you,'” Ericson said. you guys. “It really led us to get a greater view of the others out there.”
Through various NASCAR connections, Ericsson finally reached out to GMS Racing driver Jack Wood, the 21-year-old NASCAR Camping World Truck Series driver, about a potential partnership.
After sending a few T-shirts to Wood and his team, the relationship continued to develop. Two Friends Golf has created jerseys embroidered with the team logo.
The team came to Erickson and Baker a few months ago with the opportunity to wrap a Wood truck in a primary partnership design at Two Friends Golf—a custom design with the company as the main sponsor—to race at World Wide Technology Raceway.
“Jack’s personality really suits her,” Erickson said. “He loves to wear polo to the races. So it started from there.”
Two Friends Golf worked with the Woods team to create a wrap that represented the brand well. The truck will be decorated with purple, blue and pink flowers with a black background, very similar in appearance to one of the company’s Polo designs called Lights Out.
“We sat down with the graphic design buddies, the PR guys, and designed not only his car, but his motorcycle suit,” Erickson said.
The truck will also display the Two Friends Golf logo on the hood, bed and sides of the vehicle.
“Personally, as a longtime NASCAR fan, it has been a dream come true,” Erickson said. “Seeing his graphic design model was amazing.”
Just looking at the cover got Ericsson and Becker thinking about Two Friends Golf’s journey from a startup to becoming the primary sponsor of a NASCAR truck.
“That was when I was just sitting there and looking at it,” Erickson said. “We think this company, our first order was about 50 weird shirts, and we go from there. Now he and I are sitting looking at the NASCAR truck we built. It was a really great feeling, and so much of the hard work that we started both started to feel like it was paying off for us.” “.
The future relationship between Wood and Two Friends Golf is still a work in progress, and Erickson said both sides are looking forward to a long-term partnership.
Two Friends Golf is looking to continue growing its brand by working with more wholesale accounts including retail locations and golf courses across the country. Of course, Ericsson and Becker are still looking to develop relationships with influencers and athletes, something they have only succeeded in doing in a short amount of time.
“It’s something we’ve always talked about and pursued,” Erickson said. “We certainly didn’t expect it to happen so quickly in the time frame we were running Two Friends Golf.”
Fans can watch the Number 24 Two Friends Golf Chevrolet Silverado RST at 12:30 p.m. today on Fox Sports 1 (resort channel 34).