I went to a physical NFT gallery where digital art was shown on TV. I felt it was pointless.

nft art gallery

The NFT Unanimous Art Show 2022 in Austin, Texas.Katie Canales / Insider

  • I went to an art gallery where the NFTs were shown on TV.

  • I saw cartoon-like illustrations, great cityscapes, and pictures of cars.

  • The show felt like more noise on top of the already frothy NFT market.

The 2022 Consensus in Austin, Texas, was a huge gathering of crypto students, legislators, and high-profile CEOs.

It provided many scenes for attendees, such as a Dogecoin covered McLaren, a pull-out ‘HODL’ bar – and a veritable art gallery of NFTs.

In the gallery, I saw pictures of cars, 3D cartoons, manipulated images of sweeping city landscapes, and seemingly miserable scenes, to describe some of them.

But a wander through the room full of TV screens showed me that giving NFTs the traditional art treatment felt like amplifying the noise and confusion already in the An area of ​​41 billion dollars.

It was baffling and unmotivated

consensus art gallery nft

There were photos, illustrations, and other visual pieces.Katie Canales / Insider

It is not usual to see digital assets in some kind of physical display. They were designed to be kept online in a crypto wallet or other method of storage, after all.

NFT gives people unique ownership of any kind of thing, ownership that is secured on the blockchain and paid for using cryptocurrency. The concept has so far been largely applied to the art market, which was born Bored Ape Yacht Club’s $1 billion group, And other shockingly expensive business.

NFT Consensus Art Gallery

Art rotated on the screens every few seconds.Katie Canales / Insider

But even crypto proponents describe NFTs as a distraction from their real goal: a decentralized financial system. For example, said Binance founder Changpeng Zhao, luck In April that people involved in the NFT craze “may have lost their minds”.

Regardless of the hype, other missionaries have preached harnessing the art world for NFTs as a good thing, saying they can empower creators who can now reach their customers more directly and get paid more easily.

However, the art fair I went to was baffling.

NFT Consensus Art Gallery

I didn’t see any QR codes on the screen I went to visit.Katie Canales / Insider

I was expecting a QR code to be displayed next to each screen so I could scan it with my phone and see the title and artist name. But no such designation was in sight. (else Photos and reports from the event Show QR codes with links to bid on artwork, which may have been added later.)

Each screen displayed an NFT for a few seconds before changing to another screen – you could stand in front of one for a full minute and view the various images, illustrations, and other visual pieces.

But even if QR codes were visible to me, I felt the same reluctance as I did when I look at NFTs online, hesitating to put my money into something that has resale value. It can change drastically overnight without rhyme or reason.

The art gallery felt like noise above noise

NFT Consensus Art Gallery

Color NFT image in gallery.Katie Canales / Insider

The installation was simply meant to show people how NFTs could be displayed like traditional art. Perhaps, in theory, artists could rent space somewhere and display their work to viewers who could buy it online.

The market for NFTs has boomed in recent years, with giant players such as the NFT market OpenSea reaches a valuation of $13 billion And celebrities from Tom Brady quarterback in the NFL to actress Lindsay Logan jump on the wagon.

But with his rise came FBI And the fears around Money launderingForgery, theftAnd, the noise-driven bubble is doomed to pop at the end.

as such fast company Written in December 2021, there’s a reason traditional art museums don’t focus so heavily on NFTs: Many don’t want to be in range when it explodes.

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