Harnessing mobile commerce to achieve customer loyalty

Consumers are spending more time shopping on digital devices – no more than the ubiquitous mobile devices, leading to the invention of a new term: mobile commerce. With purchasing power in their hands, consumers are looking for the best shopping experiences they can find and are ready to navigate away from all but the smoothest and most secure.

Mobile shoppers are demanding the ability to make secure and fast payments online and in store, and in many cases, a combination of both. Retailers have a great opportunity to transform shoppers through the use of mobile apps that can personalize experiences, and they must do everything they can to bring their stores to consumers’ fingertips.

In the May edition of Mobile payments in e-commerce tracker®In this article, PYMNTS explores how and why consumers increasingly shop via mobile channels, as well as how retailers can enhance the mobile shopping experience to attract and retain customers.

About mobile payments in the e-commerce space

US consumers are accustomed to the digital shopping habits developed during the pandemic, but as shoppers return to stores, they are more likely to continue using mobile shopping options, according to new PYMNTS. study. More than 5 million consumers in the US said they “occasion”, “often” or “always” buy additional items when they receive their online orders at the store, giving these stores an opportunity to generate additional revenue.

Meanwhile, the days of online shopping on home computers are dwindling as consumers do their shopping on mobile devices, according to a recent Report Which gave a nod to the term “mobile commerce”. The report indicated that retail sales exceeded $359 billion in 2021, an increase of 15% from the previous year, and current forecasts estimate that it will reach more than $728 billion in 2025, which represents more than 44% of total digital retail sales in the United States. United.

For more information on these stories, visit the Tracker News and Trends section.

Adyen on harnessing mobile commerce to improve customer loyalty

While many retailers have geared their sales platforms to meet consumer demand for mobile commerce, there is still a lot of work to be done in their digital transformation not only to attract customers but also to close the sale and convert them into repeat customers. Today’s consumers shop using different platforms, and retailers need to start meeting them in the multiple channels where they want to be. It starts with investments in powerful technology that gives retailers a clear view of the information that can make shopping experiences individual and reduce payment frictions.

In this month’s featured story, Rahman BeyVice President of Product Data and Partnerships for I am convictedthe global e-commerce payments platform, talks about how retailers must embrace the new normal of mobile commerce and make it easier for customers to shop and pay from their mobile devices.

PYMNTS Intelligence: The critical role of mobile payments in unified and seamless e-commerce

Online and mobile shopping trends have become the preferred method for many consumers who are either accustomed to digital shopping or prefer a combination of online ordering and curbside pickup. Consumers enjoy the convenience of shopping on their mobile devices, with more than 75% doing so to save time, according to one Report. However, retailers may not stick to the end of the bargain, as their mobile shopping apps need some improvement. Up to 90% of shoppers are mobile Report They face issues like links and pages that cannot be clicked when using their device.

To take advantage of this market and convert these shoppers into customers, retailers must work to improve their apps to make it as easy as possible for mobile consumers to find and pay for purchases quickly and easily. This month, PYMNTS Intelligence takes a closer look at the importance of a unified and seamless e-commerce experience and how mobile payments are an important part of that experience.

About Tracker

The Mobile Payments in eCommerce Tracker®and PYMNTS and American Express Collaboration, examines how and why consumers increasingly shop via mobile channels. It also explores how retailers can improve the mobile shopping experience to attract and retain customers.