apple CEO Tim Cook will introduce Apple’s latest software releases for iPhone, iPad, Mac, Watch and TV on Monday to kick off WWDC, Apple’s annual Developer Conference.
The new “bits,” as attendees often call updates, are Apple’s biggest software announcement of the year and set the overall strategy for Apple’s platform over the next 12 months. For example, iOS 16, where Apple is expected to recall the new software for iPhone and iPad, could include improved notifications, a redesigned lock screen, and updates to the Messages and Health apps, according to iOS 16. A report from Bloomberg News.
But it’s unlikely that Apple’s hybrid reality headset will appear next week.
WWDC, which stands for Worldwide Developers Conference, and nicknamed “Dub Dub,” is of strategic importance to Apple even if the company hasn’t announced any new hardware.
Apple’s financial performance depends on support from third-party software developers such as those attending WWDC. Without a robust set of high-quality updated apps, the value of Apple’s platforms to consumers and users is likely to plummet, ultimately hurting sales. Apple also makes up to $20 billion annually from Software sales on its own app store.
Apple platform software, such as iOS apps, usually use different tools or programming frameworks than other large platforms like Microsoftwindows, The GoogleAndroid or the web. Apple sparks programmers’ interest in these technologies with a hype-soaked keynote to kick off the conference, a more technically oriented presentation called “Platforms State of the Union” later that day, and then a week of class-like sessions and one-on-one sessions where developers can meet Get feedback and advice from Apple engineers.
The biggest difference at WWDC this year is that it will include an in-person component after two years of being fully virtual. The change is minor – the main presentation with announcements of new products will still be pre-recorded, and developers around the world can still attend conference sessions virtually.
But this year, Apple invited a few hundred software developers, members of the press, and students to its headquarters in Cupertino, California, to watch a video presentation, get tours of the campus, and talk face-to-face with some of the people who designed the software. There’s nothing quite like the 6,000 people who traveled to San Jose for WWDC before the pandemic, but it’s another sign that things are returning to normal after two years of virtual product announcements. Apple employees have been asked to begin returning to the office this spring after nearly two years of working primarily from home during the Covid pandemic.
Holding WWDC in person this month sets the stage for a fall launch where Apple will showcase new phones, and possibly even a high-end mixed reality headset, to a live crowd for instant action feedback from the press and partners. Just like the old days
Apple occasionally reveals new hardware at WWDC, but the products are usually expensive, high-powered, and aimed at programmers—usually the Macs needed to create apps for the iPhone.
The last time Apple announced its products at WWDC was in 2019 when it released the $6000 Mac Pro and the $5000 display. Before that, it announced updates for Mac desktop and laptop computers in 2017.
Apple could reveal the successor to the M1 processor at WWDC. I quipped at a product launch earlier that a high-end model called the Mac Pro with a chip designed by Apple was coming. “M2,” as it may be called, will be the next generation of Mac processors and could come in a redesigned MacBook Air, according to Bloomberg.
At the very least, a discussion of developments in Apple processors would be a good fit for the developer-focused conference. Apple originally announced its switch to its own processors at WWDC in 2020.
It’s unlikely that Apple’s next big product category, augmented or mixed reality devices, will appear.
Apple may talk about new apps and software that lay the foundation for Mixed Reality Headset Or a pair of augmented reality goggles, often announcing updates to the augmented reality development program, ARKit, at WWDC. (Augmented reality displays computer-generated images on top of transparent lenses that allow users to view the real world, while mixed reality is an immersive experience just like virtual reality, but with external cameras that project images of the real world outside.)
But new product categories usually get their own launch events rather than being stuffed into WWDC and headphone It said Not yet put into mass production.
Major software updates are your best bet. In previous years, Apple announced the new version of its iOS software at WWDC in June, and released a Public beta To early adopters and testers later in the month, they then released the latest version of the program along with new iPhones in September.
While the iPhone has the most users and the most important App Store, updates to other Apple software platforms, including the iPad, Watch, and TV, often get just as much attention at WWDC.
iPads in particular could receive some big changes. iPadOS 16 . can It said It includes the ability to resize windows in a move that makes the device more attractive to professional users who want to multitask. Users can currently run two apps side by side, but the ability to customize floating windows will make it more like macOS.
Apple’s set-top box, the Apple TV, could get an update that makes it even more useful as the heart of a smart home, According to Bloomberg. The Apple Watch got a new device last year with a larger screen, and its software is set to be updated with new watch faces to take advantage of the larger screen.
One of the Apple products that will get a lot of attention next week is Swift, the company’s open source programming language that was introduced in 2014. Invitations sent to developers and media included a graphic with a large Swift logo and one of the conference slogans being “Quickly Approaching”.